The best sleep of your life starts with Sleep Number® adjustability. Somewhere between zero and 100 is your ideal comfort—your Sleep Number® setting whether it’s extra firm or feather-soft. We have a mission at Sleep Number: to improve lives by individualizing sleep experiences. We do so by leading the way as a sleep innovator—for our customers, our employees, and our shareholders. We believe our customers deserve unique solutions designed for the way they sleep. We’re here for you for a lifetime of better sleep.